Ode aan meneer rits

Zoekgigant Google probeert op verscheidene momenten bepaalde figuren of gebeurtenissen in de spotlight te zetten. Vandaag is de uitvinder van de rits aan de beurt, Gideon Sundback. Wie aan de rits trekt krijgt direct meer info over deze man. Stel je trouwens voor dat deze persoon nooit geboren was geweest, onze voliere zou voortdurend openstaan.

Direct mail tegen oorlog

Je kan protesteren tegen de waanzin van een oorlog door luidkeels op straat te protesteren of door in de media te verschijnen. Je kan ook een direct mail sturen naar enkele journalisten die direct de aandacht grijpt.
 

Aanbevolen website: crmtrends.com

BBC: The secret of superbrands

Drie interessante links

Measuring The Value Of A Facebook Fan

Syncapse recently put their analysts, SocialTRAC, and various panelists to work and figured out a smart way to assess the value of a fan as it relates to 5 primary categories, including: 1) Product Spending, 2) Brand Loyalty, 3) Propensity to Recommend, 4) Brand Affinity, and 5) Earned Media Value.

Meer weten >

Study: Only 1% of Facebook 'Fans' Engage With Brands

For a few years now, brands have been touting frothy Facebook "like" numbers as evidence of their social-media acumen. But how many of those fans are actually bothering to take part in conversation with brands?

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Fiskateers

The Craft Division of Fiskars Brands, a Finland-based 350+ year-old company, had very low brand loyalty since their products – crafting tools and consumables – were “knocked-off” in China soon after they hit the market, which put the squeeze on all the dollars Fiskars invested in R&D. Plus, their brand research revealed that they were the “milk and saltine crackers” of their industry… there wasn’t a high-emotional connection there.

Meer weten >

Copywriting voor ziekteverzekering

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